The New Year Brings New Hopes & Ideas...
Most of the traffic from search engine results goes straight to the top 3 results returned. This year everyone will be taking SEO a bit more seriously, making sure to include valuable and specific content to keep ratings high. If you're thinking of reevaluating your SEO strategy, consider images, embedded videos and customer reviews to keep your customers interested and your business high up on the searches.
2. Big Data
2014 is bringing out all the "big data" which will help online businesses forecast trends, personalise online shopping experiences and help industry professionals understand the market better to secure more customers.
3. Mobile Commerce
If you haven't jumped on the m-commerce bandwagon, then you are very behind. 2013 saw m-commerce rocket into popularity and now, if your site doesn't have a mobile friendly version you may find yourself hitting walls. Smart phones and tablets are revolutionising online shopping. This year shoppers will be expecting seamless mobile shopping experiences, so make sure you're up to speed.
4. The User Experience
Since "big data" is on the up, more online businesses will be able to provide a customised shopping experience for their shoppers. Customers will be able to save favourite products, experience effortless checkout processes and recommendation options to really amaze and astound. 2014 is all about changing the customer experience, so online shopping ventures feel more personal and comfortable.
5. Social Butterflies
There are very few people left who are not part of some kind of social media, and ecommerce has taken this and used it to it's advantage. Most people nowadays are onboard with this and are sharing reviews and online experiences or updating profiles with products and links. If your customers are on these platforms, you need to be too! Social media networks also tend to make a strong impact on search engine rankings, so where's the bad?
Sarah Woodjetts Internet Expert and Ecommerce Consultant blogs on the internet and ecommerce.
Hampkins Hill Road,