As Defined By MasterCard
MasterCard have created an informative report defining what they believe to be the five online personas. This report is a great way of seeing the statistics behind online activities and giving online retailers a way to approach their customers and understand their demands.
The MasterCard findings could prove to be very valuable for successful ecommerce. The report makes way for more tailored marketing campaigns and directed tactics that appeal to the certain types of internet users, rather than loose attempts to appeal to an entire demographic. This means that marketers should be able to save time and money by just targeting one or all of the types effectively.
To see the full report, click here.
Sarah Woodjetts Internet Expert and Ecommerce Consultant blogs on the internet and ecommerce.
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