All Hallow's Ecommerce
Happy Halloween Everyone!
Whether you're having a quiet night in with the bowl of "trick or treating" sweets or you're donning a silly costume and heading off to a party, Halloween 2013 has set some high expectations. We are estimated to spend over £325 million this year on all Halloween related goodies, such as costumes, decorations and, most importantly, confectionery.
In 2010, Amazon expressed that themed Halloween items have “clawed and crept” their way into the top 20 bestsellers in the Toys & Games category. As well as Amazon.co.uk, Asda, M&S, Greggs and Tesco have all jumped on the bandwagon to create spooky snacks and themed products to boost their holiday sales, including “spooky snowballs”, “freaky fairycakes” and recipes for “frogspawn punch”. Cadbury’s have even turned their biggest Easter promotion into a Halloween campaign with “Cadbury’s Screme Eggs”.
22% of people in the UK will dress up to celebrate Halloween by trick or treating, heading off to parties or just to the streets to cause mayhem. This year, you're very likely to come across teams of zombies, 2013's most popular costume. Last year, fancy dress store "Angels" saw people queuing outside their London store for up to two hours just to get inside and browse. As time goes by, more and more people in the UK are getting excited for Halloween, going to great lengths to decorate their houses and buy the most original costumes. Angels' online sales in 2012 were up 50%, proof that people today love the spooky holiday and are willing to pay to join in.
Thousands of children will flood the streets of Britain tonight, parents in tow, all looking to hammer your door down and steal your snacks! So you have two options:
1) Indulge All Hallow's Eve; splash your cash on an incredible costume, decorate your house (or just forego the dusting for a few weeks) and invite your friends over to party the night away or watch classic horror movies made just for Halloween Night or
2) Turn the lights off, ignore the doorbell, pretend you're not home and fume quietly in the dark about how much fun everyone else is having and how annoying it is.
Either way, enjoy your evening; Halloween only comes once a year!
Sarah Woodjetts Internet Expert and Ecommerce Consultant blogs on the internet and ecommerce.
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