Like Facebook, Pinterest now provides free analytics tools for business accounts. This means that you can get more insight into how your page is progressing, how people are receiving your posts, how engaging your posts are and more! It is very important to manage your social influence, trends come and go quickly so you need to be up to date; with analytics, you can measure influence on Pinterest as well as keeping an eye on where your content is being pinned. All in all, this is a great way to inform your content strategy and branding. Pinterest is one of a few social networks that has proven success with ecommerce marketing; Pinterest analytics also help reveal top-performing products. To take full advantage of Pinterest's web analytics, make sure your website is verified!
Rich Pins are special pins designed for specific content purposes; Product Pins include pricing, availability and stock lists, Place Pins include a map, address and phone number, Recipe Pins include ingredients, cooking times and serving info etc. The beauty of Rich Pins, is that they make topics that were originally uninteresting more successful and eye-catching. Rich Pins are very beneficial for your marketing content; written content which is thick with SEO now has it's own specific Article Pin, which includes headline, author and description. Written content may have fallen flat in other social media platforms but now, Pinterest may be a major option for content distribution. For those of you who often have written content, transform it into Article Pins and share them frequently. Product Pins and Place Pins are great for sharing too; providing useful and entertaining content will help you to build a loyal following for sales conversions.
Sarah Woodjetts Internet Expert and Ecommerce Consultant blogs on the internet and ecommerce.
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