The Technical Stuff
According to social search protocol, content is prioritised if it's connected to you in some way. This could be through Facebook, Twitter or a connection on any major social network. With this in mind, make sure that you start a social media strategy if you haven't already - check out Google Authorship, which can improve click-through rates by up to 150%!
Remember: Keywords aren't magic SEO bullets.
Despite all the ways to improve SEO techniques, it should be mentioned that Google hates over-optimisation. Content on your site should be varied enough to stand out among search criteria but still be relevant to the specific theme. Keywords don't have to be repeated everywhere; flooding your content with the same phrase or awkwardly framing an entire article around one word won't do. When it comes to content, you want to use keywords in a way that will make sense to your audience; inform your readers not the search engines.
Unfortunately, there is no magic formula to work out the ideal number of times that you should repeat a keyword on a page. To be on the safe side, always include your keywords in your page title and at least once throughout the content. You should also include keywords (or variations) in a headline on your page and in the URL. Keep content clear and meet the searchers expectations; don't bombard them with over-optimised material that doesn't make sense!
Sarah Woodjetts Internet Expert and Ecommerce Consultant blogs on the internet and ecommerce.
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