As the world looks to Brazil for the World Cup, E-retailers are bracing for a large spike in online sales. Brazilian e-retailers constitute 62% of Latin American eCommerce. This is taken from research undertaken by the countries that have a large national interest in football. Here in the UK for example consumers will spend an estimated 174.71 million pounds ($293.15 million) over the duration of the tournament. If England’s team make it to the finals, that estimate increases to 367.49 million pounds ($616.62 million).
“As excitement for the 2014 FIFA World Cup reaches fever pitch, UK retailers can expect to see a huge boost to sales,” says Claire Davenport, managing director of VoucherCodes.co.uk . “More than 23 million fans will celebrate England’s successes by heading to the pub, upgrading to the latest TV, or buying England memorabilia.”
Two organizations in Brazil are estimating a sales boost of 20%-27% for the full calendar year, most of that attributed to the World Cup. Research firm e-bit estimates a 20% increase in sales for 2014. Brazilian association of e-commerce ABComm estimates a sales expansion of 27% this year, for 39.5 billion Brazilian reais ($17.69 million) in total revenue.
In other news Amazon.com Inc. plans to expand its e-commerce site in Brazil to sell printed books Amazon.com.br currently only sells Amazon’s Kindle electronic book readers and e-books that can be read on the Kindle.
The sources say Amazon expects to ship 4,000 to 10,000 parcels a day once it adds the printed volumes in the next few weeks. Even if it only sells 4,000 books a day at $10 each, that would add about $15 million a year to Amazon’s sales in Brazil.
Amazon is No. 11 in Internet Retailer’s Latin America 400, with estimates sales of $320 million in 2012. A new edition of the Latin America guide, this time ranking 500 retailers in the region, will be out this summer. Amazon launched its e-commerce site in Brazil in 2012. The e-retailer, No. 1 in the Top 500, which ranks North American retailers by online sales, operates e-commerce sites in 13 countries.
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