Make Marketplace Magic
Keep your products and brand one step ahead of your competitors by winning the Buy Box. The Amazon Buy Box is found on a product's page and can only be attained by the featured merchant. You want to be that featured merchant. Around 70% of all sales on Amazon come from the Buy Box and to win it, you must meet Amazon''s criteria in a number of ways. The formula for calculating the Buy Box is an Amazon guarded secret, but as a rule if you price your products competitively, keep a positive customer feedback metric, offer fast and efficient delivery and keep your inventory up to date, you should be well on your way to winning it. Fulfilment by Amazon can also play a big part in winning the Buy Box but any of these aspects are bound to increase your sales and your customers' overall satisfaction in any case.
Come back soon for some more Marketplace Magic tips!
Sarah Woodjetts Internet Expert and Ecommerce Consultant blogs on the internet and ecommerce.
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